YouTube Announces Audience Driven Music Awards

YouTube is launching its first ever Music Awards show on November 3rd. Voting for the fan driven music awards will begin with the announcement of nominees on October 17th.  Presented by Kia and hosted by Jason Schartzman, the YouTube Music Awards will also feature performances from Seoul, Moscow, London and Rio, culminating in the awards show.

To be held on at Pier 36 in NYC, scheduled performers include Lady Gaga, Arcade Fire, Eminem live-streamed under the direction of Spike Jonze. Here's an intro video from Schwartzman

9 Things YouTube Recommends Musicians Do, That You’re Probably Missing

by Jesse Cannon 

Yesterday, YouTube released a creators guide for musicians who use YouTube–detailing best practices and techniques for musicians using the service. The 40 page guide holds much common knowledge but a few gems of wisdom stuck out to us. Below we rounded up a few key points they made, that you shouldn’t miss.

1.  Put Popular Searched Items In Your Title – If you have famous guests or keywords users will search, be sure to find a way to add them to your title.
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3. Tag As Much As Possible – Tag as many terms that relevant to your video as possible. If you can find real relevance in these tags to the content in your video, there is no penalty for using as many as possible.
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5. Thumbnails Should Invite Curiosity – While you think it’s a good idea to post the picture where your singer looks cute, it’s a better idea to use a thumbnail of a picture where the viewer wants to know what is going on in your video. Seeing a 100 people throwing pies at once is much more compelling than just another pretty face.
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7. Capitalise On Timeliness – Viewers often search for time-relevant items. Making a playlist of all the bands on an upcoming show or festival and adding your music near the top of some bigger acts can really help get you some exposure and concertgoers.

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