2010 was supposed to be a lot of people's "year". At the beginning of every year, artists scream n shout from the rooftops about what they are going to be,do and drop etc. However for the majority of artists, that is the most promoting they do all year. They do some shows (open mic's) drop few project's (mixtapes) and by June they're re constructing the plan to "blow up" that year. That's the indie's.
The majors have not been all that either! There has been many albums that dropped this year that people were NOT aware of. To start at the end of this year, Nelly. He went on a twitter rant about his sales and how the label only shipped out 250,000 and how the label and the artist should be a partnership. Well I wonder, are the signed artists not allowed to have a promo team of their own? Can they not have a street team that goes out and make sure the fans know that there is an album coming? Albums are set to release on specific and strategic dates. There is enough time to gather up a few loyal fans in every state and give them an assignment. "Spread The Word!" They have fan sites. Some of the signed artists have several fansites. Why not go to the fansites and start the movement with the already waiting fans? The only time we hear from a lot of the major artist is when they're disappointed in sales or their contract etc. Spend more time interacting wioth the people who actually buy your records and maybe sales will be consistant. That and good music, can't forget about the music.
So if you're an indie artist, your best bet is to get real good at promoting your music becuase the majors will not be breaking their necks for you if you signed.
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